Events

Through her company, BLOOM, Callie creates event programming that focuses on cultivating well-being and connection for communities and organizations. Her hotel, retail, and wellness brand clients rely on her extensive networks to create calendars of engaging events that hook attendees and create loyalty. Callie’s work in wellness, real estate, events, and business translates to varied programming that offers one-of-a-kind rewards and experiences.

A yoga instructor herself, she believes that programs should have purpose and, as a lifelong Texan, her networks run deep. Callie can easily find unique talent that will present and entertain on any topic that aligns with her clients’ strategies and visions. Her exuberant passion and charm will make your programming planning a pleasure.

event VINES directory

Inspired by the usefulness of the MLS tool in real estate, Callie built the event industry a Directory software called Event Vines in 2016 to list, connect, and market event venues, vendors, and experiences necessary for planning events in the Greater Austin area.

Callie's work escalated into scouting with high-volume and high-budget event hosts to broker sales for corporate and large-scale events. Event Vines is now available for software licensing to entrepreneurs who want to showcase their network and expertise through listing, marketing, and/or scouting services.

Callie leveraged the network and skills gained from her work with Event Vines and merged those resources with her passion for creating well-being for others with her rebranded company, BLOOM.

venue & vendor sourcing

Callie's work with Event Vines escalated into scouting with high-volume and high-budget event hosts to broker sales for corporate and large-scale events. She's worked with Facebook, SHELL, SHI International, Atlassian, the University of Texas, and Wanderlust.

After rebranding Event Vines into BLOOM in 2023, her scouting and event production expertise is now solely directed to organizations that promote well-being initiatives within their workplace and communities. 

Brands are invited to join this movement and collaborate to co-create and co-market unique community experiences through outstanding wellness events. We identify partners and negotiate trade so that you can make the highest impact with your budget. Inquire if you’re interested!

EVENT TALENT BOOKING

Callie has built an extensive network in Austin and beyond made up of musicians, wellness facilitators, public speakers, and talent. She utilizes her intuition and her connections to match clients with the talent that best suits their event's unique needs.

She has scouted and booked a wide range of event talent, from Grammy Award-winning musician, Michael Kiwanuka, to Austinite of the Year (2023) Roy Spence as a keynote speaker. Callie frequently works with and supports local talent, like musicians Kalu James and Sydney Wright.

Callie utilizes her talent scouting skills and connections in her work with BLOOM to enhance events, and to create memorable experiences.